For the past twenty years, my work has lived right on the boundary between business strategy and production engineering. In most organizations, those two worlds speak different languages and communicate through handoffs: one group models cohort retention, customer lifetime value (CLTV), and consumer psychology, while another group writes the software, instruments the telemetry, and ships to production.

I’ve spent my career operating across both halves at once—starting from the underlying business math and human behaviour to figure out what actually moves the needle, translating those findings into concrete technical architecture, and building the production code myself.

This site is a working notebook where I publish long-form technical monographs on the problems I’ve learned the most from along the way, alongside open-source libraries and specification implementations I maintain.